{"title":"BOTANICAL ORIGIN","description":"","products":[{"product_id":"shampoo-cebolla","title":"ONION SHAMPOO","description":"\u003cp class=\"p1\"\u003e\u003cem\u003eOnion and argan shampoo with accelerated growth active. Repairs, strengthens and reduces hair loss. Strong and shiny hair.\u003c\/em\u003e\u003c\/p\u003e","brand":"EM BEAUTY","offers":[{"title":"Default Title","offer_id":57074318737790,"sku":null,"price":28.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/6692\/9790\/files\/cebolla-rosada_a029179f-50e1-43f5-8066-f120e11c8e18.webp?v=1773231243"},{"product_id":"shampoo-romero","title":"ROSEMARY SHAMPOO","description":"\u003cp class=\"p1\"\u003eRosemary and eucalyptus shampoo with accelerated growth active. Regulates excess oil without drying, provides freshness, and reduces hair loss.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eUsage Ritual\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStep 1:\u003c\/b\u003e Wet your hair thoroughly, avoiding hot water to prevent drying out or weakening the hair fiber and causing it to lose its natural proteins. Run your fingers from front to back to ensure your hair is completely soaked, as this is the key to a good wash.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStep 2:\u003c\/b\u003e Place the oil control shampoo in the palms of your hand, rub them together well before applying it to your hair. Gently massage the scalp with straight movements, avoiding rubbing with your nails to avoid overstimulating the sebaceous glands. Leave the shampoo on for 5 minutes.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eStep 3:\u003c\/b\u003e Rinse with cold or warm water, making sure to completely remove shampoo residue to prevent hair from looking dull. Repeat if necessary.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eBenefits\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003eStimulates hair growth by up to 37% in just 16 days, compared to normal growth.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003ePrevention and treatment of hair loss.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eReduction and control of sebum on the scalp.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003ePromotes a healthier scalp.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eRestoration of the hair bulb.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eIt has a sebo-normalizing and mattifying action that modulates the oily microenvironments of the skin and scalp, balancing the microbiota and bacteriobiota.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eGentle cleansing.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eImproves hair combability by 19.5%.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eShine and softness.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eFriendly with natural and virgin hair.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eCompatible with keratin-treated hair.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eCompatible with chemically treated hair with dyes and bleaching.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EM BEAUTY","offers":[{"title":"Default Title","offer_id":57076679639422,"sku":null,"price":29.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/6692\/9790\/files\/Romero-1.webp?v=1773246304"},{"product_id":"tratamiento-plex","title":"PLEX TREATMENT","description":"\u003cp class=\"p1\"\u003eAvocado, banana, and argan 3-in-1 treatment, can be used as a pre-shampoo, treatment, and conditioner. With an accelerated growth active ingredient, it also hydrates, repairs, and strengthens damaged hair, restoring shine and vitality.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eUsage Ritual\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003e• As pre-shampoo: \u003c\/b\u003eBefore you begin, we recommend detangling your hair from bottom to top to prevent breakage and facilitate product application.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStep 1 - Product Activation:\u003c\/b\u003e Take a sufficient amount of Intensive Plex Treatment in your palms and rub them together to activate the charcoal pearls.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStep 2 - Application: \u003c\/b\u003eUse the praying hands technique to apply the treatment from mid-lengths to ends on dry hair. Make sure to cover each section well for best results.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStep 3 - Processing Time:\u003c\/b\u003e Leave the product on for 10 minutes. This time is crucial for the ingredients to properly penetrate the hair fiber and provide hydration.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStep 4 - Rinse: \u003c\/b\u003eAfter the time is up, continue with your favorite Origen Botánico shampoo.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003e• As conditioner:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStep 1:\u003c\/b\u003e Wash your hair with your Ritual Botánico shampoo and remove excess water.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStep 2:\u003c\/b\u003e Take an amount of the treatment, rub it between your hands to activate the charcoal pearls, and apply it from mid-lengths to ends using the \"praying hands\" technique.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStep 3:\u003c\/b\u003e Gently detangle, leave on for 5 minutes, and rinse with plenty of cold or warm water.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003e• As a hydrating and nourishing treatment:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStep 1:\u003c\/b\u003e Once you have completed your washing ritual and ensured your hair is completely clean and ready to absorb the ingredients, remove excess water. Take an adequate amount of product and apply it from the mid-lengths to the ends of your hair, making sure to gently slide your fingers through to distribute and detangle.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStep 2:\u003c\/b\u003e Leave the product on for 15 minutes to allow its ingredients to work their magic.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eStep 3:\u003c\/b\u003e Finally, rinse with plenty of water. Enjoy soft, hydrated, and vibrant hair!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eBenefits\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003eStimulates hair growth by up to 37% in just 16 days, compared to regular growth.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003ePrevents and treats hair loss.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eIntensely repairs and hydrates highly damaged and dry hair.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eProactively restores chemically treated and virgin hair, achieving up to 92% repair.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eStrengthens and improves virgin hair structure through high-density cross-linking, increasing resistance by up to 89%.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eProtects the cuticle from aggressive chemical damage, increasing shine by up to 29%.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eRestores chemically damaged hair, increasing its strength by up to 25.3%.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eImproves hair combability by 19.5%.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eIncreases the strength of chemically damaged hair by up to 9.9%.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eProvides shine and softness.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eImproves moisture retention.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003ePromotes hair thickening.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eReduces frizz.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eSeals cuticles.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eProtects against chemical aggressions, such as bleaching.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eCreates a protective barrier on the hair.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eRestores the hair bulb.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eHydrates and adds shine uniformly, improving conditioning and ease of styling.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eBalances electrostatic charges, preventing particles from adhering to the hair surface.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eCompatible with keratin treatments.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eSuitable for virgin hair and chemically treated hair with dyes and bleaching.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EM BEAUTY","offers":[{"title":"Default Title","offer_id":57076721156478,"sku":null,"price":28.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/6692\/9790\/files\/plex-1.webp?v=1773246601"},{"product_id":"mascarilla-bomba-botanica","title":"Botanical Bomb Mask","description":"\u003cp class=\"p1\"\u003eCollagen and biotin mask that deeply repairs, reduces hair loss, accelerates growth, and reduces frizz by 72%. With collagen, biotin, and natural oils.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eStep 1: \u003c\/b\u003eOnce you have completed your washing ritual and ensured your hair is completely clean and ready to absorb the ingredients, remove excess water (wring out your hair) and then take an adequate amount of product and apply it from mid-length to the ends, making sure to gently slide your fingers to distribute and detangle.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eStep 2: \u003c\/b\u003eLeave the product on for 10 to 30 minutes to allow its ingredients to work their magic.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eStep 3:\u003c\/b\u003e Finally, rinse with plenty of water. Avoid using hot water. Enjoy soft, hydrated, and vibrant hair!\u003c\/p\u003e","brand":"EM BEAUTY","offers":[{"title":"Default Title","offer_id":57080051106174,"sku":null,"price":34.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/6692\/9790\/files\/Bomba-3.webp?v=1773338884"},{"product_id":"termoprotector-azul-rosa","title":"HEAT PROTECTANT SEDUCTION-TEMPTATION RITUAL","description":"\u003cp class=\"p1\"\u003e3-in-1 hair perfume duo with pheromones and no alcohol. They control frizz, provide thermal protection, detangle, and leave an irresistible scent.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAs a Perfume:\u003c\/strong\u003e Spray as often as desired on wet or dry hair. You'll notice how it hydrates, perfumes, and eliminates frizz.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAs a Detangler:\u003c\/strong\u003e On both wet and dry hair, spray the product from mid-lengths to ends, let it sit, and then gently comb from ends to roots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAs a Heat Protectant:\u003c\/strong\u003e Apply to dry hair at least 2 minutes before using heat tools (straightener, hairdryer, or curler), or before exposing your hair to the sun, pools, or the sea. Use it before and after each immersion. Make sure all your hair, from root to tip, is covered with the product.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EM BEAUTY","offers":[{"title":"Default Title","offer_id":57080055726462,"sku":null,"price":35.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/6692\/9790\/files\/Termo_Duos-4.webp?v=1773339023"},{"product_id":"mantequilla-corporal","title":"BODY BUTTER","description":"\u003cp class=\"p1\"\u003eBody butter with shea and pheromones. Hydrates, nourishes, and leaves a glow with a captivating scent.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eUsage Ritual\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStep 1 - Take the Butter:\u003c\/b\u003e With clean hands, take a small amount of scented butter. The amount may vary depending on the area of the body you wish to treat, but it is best to start with a little and add more if necessary.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStep 2 - Warm Between Hands: \u003c\/b\u003eRub the butter between your hands to warm it slightly. This will help it melt smoothly on your skin and facilitate its application.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStep 3 - Apply with Massage:\u003c\/b\u003e Distribute the butter with circular movements, starting from your feet and moving upwards. This method not only hydrates but also stimulates circulation and promotes a pleasant feeling of well-being.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStep 4 - Pay Attention to Dry Areas:\u003c\/b\u003e Make sure to pay special attention to drier areas, such as elbows, knees, and heels, applying a little more product to these areas for intensive hydration.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStep 5 - Enjoy the Scent:\u003c\/b\u003e While applying the butter, breathe deeply the captivating aroma surrounding you. Allow yourself to enjoy this moment as an act of self-care and connection with yourself.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eStep 6 - Let It Absorb:\u003c\/b\u003e Allow the butter to absorb completely before dressing. This will ensure your skin is well-hydrated and smooth throughout the day, avoiding any greasy residue on your clothes.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eStep 7 - Repeat Daily: \u003c\/b\u003eIncorporate this ritual into your daily routine to keep your skin always radiant, silky, and protected.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eBenefits\u003c\/b\u003e\u003c\/p\u003e","brand":"EM BEAUTY","offers":[{"title":"Default Title","offer_id":57080056775038,"sku":null,"price":28.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/6692\/9790\/files\/Mantequilla-1.webp?v=1773339172"},{"product_id":"termoprotector-tentacion","title":"TEMPTATION HEAT PROTECTANT","description":"\u003cp class=\"p1\"\u003e3-in-1 hair perfume with pheromones and no alcohol. Controls frizz and scents with a sensual, long-lasting aroma.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eShake the product well before each use.\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eDistribute evenly using a comb.\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eAs a Perfume:\u003c\/b\u003e Use as often as you like on damp or dry hair. You'll notice how it hydrates, scents, and eliminates frizz.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eAs a Detangler:\u003c\/b\u003e On both damp and dry hair, spray the product from mid-lengths to ends, let it sit, then gently comb from the ends to the roots.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eAs a Heat Protectant:\u003c\/b\u003e Apply to dry hair at least 2 minutes before using heat tools (flat iron, blow dryer, or curling iron), or before exposing your hair to the sun, pools, or sea. Use before and after each immersion. Make sure all your hair, from roots to ends, is covered with the product.\u003c\/p\u003e","brand":"EM BEAUTY","offers":[{"title":"Default Title","offer_id":57080066441598,"sku":null,"price":22.55,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/6692\/9790\/files\/Termo_Azul-1.webp?v=1773339439"},{"product_id":"termoprotector-tentacion-copia","title":"HEAT PROTECTANT SEDUCTION","description":"\u003cp class=\"p2\"\u003e3-in-1 hair perfume with pheromones and no alcohol. Controls frizz and scents with a floral and youthful aroma. Shake the product well before each use.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eShake the product well before each use.\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eDistribute it evenly using a comb.\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eAs a Perfume:\u003c\/b\u003e Use it as many times as you want on wet or dry hair. You will notice how it moisturizes, perfumes, and eliminates frizz.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eAs a Detangler:\u003c\/b\u003e On both wet and dry hair, spray the product from mid-lengths to ends, let it sit, and then comb gently from ends to roots.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eAs a Heat Protectant:\u003c\/b\u003e Apply it to dry hair at least 2 minutes before using heat tools (flat iron, hairdryer, or curling iron), or before exposing your hair to the sun, pools, or sea. Use it before and after each immersion. Make sure all your hair, from roots to ends, is covered with the product.\u003c\/p\u003e","brand":"EM BEAUTY","offers":[{"title":"Default Title","offer_id":57080066474366,"sku":null,"price":22.55,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/6692\/9790\/files\/Termo_Rosa-1.webp?v=1773339640"},{"product_id":"keratina-250ml","title":"KERATIN 250ML","description":"\u003cp\u003e\u003cstrong\u003eTRADITIONAL APPLICATION METHOD:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 1: \u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eWASH YOUR HAIR 3 TIMES with warm water and the deep cleansing ritual, STEP 1 (included); leave on for 5 minutes and rinse thoroughly with plenty of water. It is important to remove any traces of treatment, styling cream, grease, dust, and dirt from the hair fiber to allow for homogeneous absorption of the keratin throughout the strand.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 2: \u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eDRY IT 100% with a cold-temperature blow dryer and gently detangle from the ends upwards.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 3: \u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eAPPLY THE ULTRA PROTECTIVE BIOSERUM to the scalp. Take the sachet, spread the product on your fingertips and gently massage your entire scalp for 30 seconds for better absorption. Let the product act for 5 minutes and continue with step 4, without rinsing. \u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 4: \u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eAPPLY THE KERATIN in an open and well-ventilated area, wearing a face mask, gloves, and protecting your clothes. Divide your hair into sections, use clips to separate it and ensure an even distribution of the keratin. Start with the front section: using a brush, apply the keratin in thin strands, making sure to impregnate well up to the ends without touching the scalp (maintaining a distance of 5 mm from the root). As you apply the keratin, use a fine-toothed comb to remove excess. Repeat the process on each section of hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 5: \u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eLET THE KERATIN REST in the open air as follows:\u003cbr\u003e- AFRO, very curly, thick, virgin, henna-treated hair: 90 to 120 minutes.\u003cbr\u003e- Hair with slight frizz or somewhat wavy: 45 to 60 minutes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 6: \u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eWITHOUT RINSING, DRY YOUR HAIR 100% with a medium-temperature blow dryer, in an orderly manner and without ruffling it, without brushing or combing. Never flat iron your hair wet; not drying it well can cause your hair to burn when flat ironing due to the moisture turning into steam, affecting your hair health.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 7: \u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFLAT IRONING PROCESS: Before starting, clean your titanium flat iron, adjust the temperature between 210 °C (410 °F) and 230 °C (446 °F) and observe how your hair reacts: if it shrinks, smells burnt, or feels rough, STOP! This indicates that the flat iron temperature may cause damage to your hair fiber. Once you have determined the appropriate temperature for you, divide your hair into sections and take thin strands. The number of passes and the temperature will depend on the condition of your hair. Pass the flat iron in one direction 7 to 10 times until a smooth finish is achieved. In finer areas or at the ends, reduce the temperature and apply less pressure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 8: \u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eREST FOR 20 MINUTES AND THEN WASH YOUR HAIR PERFECTLY ON THE SAME DAY OF APPLICATION with plenty of warm water and salt-free and sulfate-free shampoo. WARNING: DO NOT USE STEP 1 OR THE DETOX SHAMPOO! We recommend the products from our post-care line designed for each type of scalp. Finish with a mask from mid-lengths to ends and rinse. Dry with a medium-temperature blow dryer, 15 cm away and vertically, without ruffling it. No brushing is necessary.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFLEXIBLE APPLICATION METHOD:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 1: \u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eWASH YOUR HAIR 3 TIMES with warm water and the deep cleansing ritual, STEP 1 (included); leave on for 5 minutes and rinse thoroughly with plenty of water. It is important to remove any traces of treatment, styling cream, grease, dust, and dirt from the hair fiber to allow for homogeneous absorption of the keratin throughout the strand.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 2: \u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eDRY IT 100% with a cold-temperature blow dryer and gently detangle from the ends upwards.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 3: \u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eAPPLY THE ULTRA PROTECTIVE BIOSERUM to the scalp. Take the sachet, spread the product on your fingertips and gently massage your entire scalp for 30 seconds for better absorption. Let the product act for 5 minutes and continue with step 4, without rinsing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 4: \u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eAPPLY THE KERATIN in an open and well-ventilated area, wearing a face mask, gloves, and protecting your clothes. Divide your hair into sections, use clips to separate it and ensure an even distribution of the keratin. Start with the front section: using a brush, apply the keratin in thin strands, making sure to impregnate well up to the ends without touching the scalp (maintaining a distance of 5 mm from the root). As you apply the keratin, use a fine-toothed comb to remove excess. Repeat the process on each section of hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 5: \u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eLET THE KERATIN REST in the open air as follows:\u003cbr\u003e- Hair with slight frizz and somewhat wavy: 45 to 60 minutes.\u003cbr\u003e- Curly, thick, gray hair: 90 to 120 minutes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 6: \u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eRINSE UP TO 90% WITH WATER ONLY and then dry your hair 100% with a medium-temperature blow dryer, in an orderly manner and without ruffling it. Not drying it well can cause your hair to burn when flat ironing due to the moisture turning into steam, affecting your hair health. Gently detangle from the ends upwards.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 7: \u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eFLAT IRONING PROCESS: Before starting, clean your titanium flat iron, adjust the temperature between 210 °C (410 °F) and 230 °C (446 °F) and observe how your hair reacts: if it shrinks, smells burnt, or feels rough, STOP! This indicates that the flat iron temperature may cause damage to your hair fiber. Once you have determined the appropriate temperature for you, divide your hair into sections and take thin strands. The number of passes and the temperature will depend on the condition of your hair. Pass the flat iron in one direction 7 to 10 times until a smooth finish is achieved. In finer areas or at the ends, reduce the temperature and apply less pressure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 8: \u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eREST FOR 20 MINUTES AND THEN WASH YOUR HAIR PERFECTLY ON THE SAME DAY OF APPLICATION with plenty of warm water and salt-free and sulfate-free shampoo. WARNING: DO NOT USE STEP 1 OR THE DETOX SHAMPOO! We recommend the products from our post-care line designed for each type of scalp. Finish with a mask from mid-lengths to ends and rinse. Dry with a medium-temperature blow dryer, 15 cm away and vertically, without ruffling it. 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